Short answer: Name one true moment from the transaction, ask for an honest review, provide one direct link, and make the request easy to decline. Do not ask for a five-star rating or tell the client what opinion to post.

Why generic review requests produce weak responses

A message such as "Please leave me a review" gives the client a blank page. A better request reminds the client of a real moment without writing the review for them. That moment might be a difficult inspection, a clear pricing conversation, a fast document correction, or the day the keys arrived.

The request should help the client remember their genuine experience. It should not suggest praise, hide a rating demand, or pressure the client to publish.

The complete real estate review request prompt

Copy-paste prompt 3.3

Write a review request message for [CLIENT NAME] who just [BOUGHT OR SOLD] with me. Reference one specific moment from their journey: [SPECIFIC MOMENT]. Ask for an honest review, make leaving it feel like a two-minute task, include where to leave it [PLATFORM AND DIRECT LINK], and give two neutral memory joggers about their genuine experience. Do not request a rating, prescribe positive language, or offer an incentive. Keep it under 100 words.

Illustrative output

Ready to personalize

Hi [Client First Name], congratulations again on [milestone]. I appreciated how we worked through [specific true moment] together. If you are open to sharing an honest review, here is the direct link: [review link]. If helpful, you might mention what the process felt like before and after that moment, or what helped you make your decision. No pressure, and thank you again for trusting me.

Use five inputs, not a blank instruction

  1. Client and transaction: identify the person and whether they bought or sold.
  2. True moment: choose one specific part of the real journey.
  3. Honest request: ask for the client's experience, not a positive rating.
  4. Direct link: give one clear place to complete the review.
  5. Neutral memory joggers: ask open questions without supplying praise.

Keep the request policy-safe

Google Business Profile guidance allows businesses to remind customers to leave reviews and provide a review link. Its policies prohibit incentives for reviews and selectively asking only for positive feedback.

  • Do not offer a gift, discount, drawing entry, or service benefit for a review.
  • Do not ask only clients you expect to leave a positive rating.
  • Do not discourage critical feedback or route unhappy clients away from the review platform.
  • Do not write the testimonial and ask the client to paste it.
  • Do not include private transaction details in an AI tool or public review request.

Localize the timing and terminology

For the US and Canada, closing may fit the transaction language. In the UK, completion may be more natural. In Australia, settlement may fit. Use the platform, consent, privacy, and professional rules that apply to the client's market and your brokerage.

What the Starter adds

This page gives you one complete workflow. The $17 Starter includes 17 fill-in-the-blank prompts for new listings, follow-up, review and referral messages, transaction updates, and closing-day communication, with sample outputs throughout.

See the 17-prompt Real Estate Agent Starter for $17.

Final review checklist

  • The transaction moment is true and appropriate to reference.
  • The message asks for an honest review, not a rating.
  • The review link is direct and correct.
  • The memory joggers are neutral and based on genuine experience.
  • No incentive, pressure, private detail, or prescribed praise remains.